A family owned business who go above and beyond to share their knowledge and passion for quality food and friendly service.
SEO, Site Migration, and Copywriting services for Donald Russell
Zen were tasked with migrating the existing Donald Russell site to Shopify +.
With Zen handling the SEO requirements for Donald Russell, our aim was to boost customers and generate more ROI for this beloved Aberdeen based butchers.
Boosting an established butcher brand
For over 50 years, Donald Russell have been the trusted choice of some of the very best restaurants and hotels around the world, as well as being awarded a Royal Warrant.
During that time, their passionate commitment to traditional quality means they have also grown into one of Britain’s leading suppliers of fine food.
Zen were tasked with updating their website by implementing SEO strategies as well as creating blogs that would help boost the overall presence of the website.
From Strategy to Impactful Results
The website has gone from strength to strength, with a major boost in sales and users over the last 12 months (2024/2025) thanks to our SEO implementation.
Zen work continuously with Donald Russell, increasing their organic SEO revenue by 112.97% (2025 vs 2024).
As a further result of our SEO efforts, Donald Russell were able to sell out their Christmas Order slots for December 2025.
