The Project - Baked-In Quality
Building the Digital Side of Border’s Brand Refresh
Border Biscuits is one of Scotland’s best-loved premium biscuit brands, known for their handcrafted approach and deep community ties. With nearly two decades of collaboration between Zen and Border, we've supported everything from advertising to animation. When the time came for a full brand refresh, Border called on us once again, this time to deliver the new website that would bring their updated identity to life online.
Bridging Brand and Build
In partnership with London-based creative agency Haygarth, Border had spent several months reimagining their brand from the ground up. The result was a sophisticated new design direction that brought a modern edge to Border’s familiar charm. Our role was to take these bold visual concepts and translate them into a fast, responsive, and maintainable website experience.
It was essential that the site not only remained faithful to the designs, but also reflected Border’s values of accessibility, community, and clarity across every interaction.
A Refined Result
The final website stays true to the essence of the Border brand while embracing the sleek, updated design language introduced by Haygarth. It feels fresh and premium, yet warm and familiar - just like their biscuits. Responsive across all devices and easy for the team to manage in-house, the new platform gives Border a strong digital foundation to match their evolving brand and business goals.
