The Zen Agency design and develop the InSpirit Brand
As part of the re-launch of The Heritage and Education Team at Chivas Brothers, the InSpirit Team was created. As part of the relaunch the team at Zen played a major role in the creation and development of the new brand guideline document for the brand.
There were a number of new social assets required to reflect the new brand tone and voice. Our team, together with the InSpirit team designed and built new assets for their Instagram account, the aim of each being:
- To drive engagement on each asset
- Grow the account following
- Ensure a good on post engagement percentage
- Be strong enough to share with markets and ambassadors globally to use on their own channels
The brand were fully aware of the type of assets they wanted to create for InSpirit. The design team at The Zen Agency got to work in creating and editing the below for social:
- Educational pieces in the form of short video
- High quality photography of Speyside, Distilleries and people all in which include the new brand identity overlaid
- Reactive content creating from events and ambassadors
In addition to help with brand identity in the creative approach, the copy team at The Zen Agency got to work creating appropriate social copy to reflect the new tone. As the Instagram channel was brand new, there were no previous results for the team at Zen to analyse. We started posting and analysing on a daily basis to fully understand when and what was working for the brand.
See the new Instagram account here.
Speak to our team today about how can help develop your brand guidelines, social assets or strategy.
