Case Study
Chivas Spirit
A Global Intranet & Extranet Platform for Global Brands
Chivas Spirit
The Project
Chivas Brothers came to Zen looking for a way to effectively streamline their existing digital platforms. Chivas had a number of legacy communications channels in place that they needed to consolidate in order to provide clear and consistent messaging across their global brands to both their customers and stakeholders.
Chivas Spirit
The Solution
Zen consolidated these different channels into one site and magazine that provided filtered content depending on the Users’ profile to provide information globally to Chivas and Pernod Ricard employees as well as members of the public. The majority of users were using mobile devices and accessing the website via tablet, as a result the site was built with priority optimisation capabilities for tablet users.
This was developed on the Umbraco platform and included single sign-on and permission access to areas within the site. This provided a user-friendly experience for users as well as to update for a variety of content to be added including images, video and interactive content.
Chivas Spirit
The Results
We worked closely with the team at Pernod Ricard to ensure:
- The project was delivered on budget
and on time - Full training was provided for all
users - Multi-device functionality including
tablet to accommodate mobile users
and future proof design
Ultimately Zen delivered a 3 stage intranet system on Umbraco that allowed users to view content based upon their access status (staff, partners, customers). The system was integrated into Chivas' wider SAML2 single sign on system so users existing accounts would be supported. This included all Chivas & Pernod Richard employees across the globe.
Chivas Spirit
Chivas Inspirit
Chivas also asked us to support them on launching and creating ongoing social content for their 'inspirit' initiative. This branch of Chivas was intended for the true whisky aficionados and the content was designed to inform and educate them on the whole Chivas portfolio of brands - offering deeper access to distilleries and the people that are behind them.