With the Superbowl LVII taking place on Sunday, people will be tuning in around the world to watch the game with last year's Superbowl bringing in over 90 million views purely in America. 42% of viewers tune in purely for the adverts the Zen Agency shared our top 5 Superbowl Adverts of All Time.
Prime Hydration is the most in-demand beverage of 2023, with a bottle being sold for 10 times the retail price. But what can marketers learn from Prime and what do we predict for their future?
With 86% of businesses now using video as a marketing tool, two of the most popular digital platforms are YouTube and TikTok. But which is better for businesses and should a business favour one over another? The Zen Agency will highlight insights & stats to help highlight which platform is better for you & your business.
With artificial intelligence trending right now, the Zen Agency thought we'd highlight the impact AI could have within digital marketing.
The Zen Agency is committed to helping businesses and the local Glasgow community in anyway we can. Whether that's offering free videography, donations or fundraising. This Christmas we donated towards The Trussell Trust & Diabetes UK.
ChatGPT has the digital world on tenterhooks, but how can businesses with limited resources use ChatGPT to improve their SEO?
Over the last few months, Instagram has been going through small changes to try to improve the platform to compete with TikTok in 2023. As a result, we’ve highlighted some updates you may have missed and some upcoming things you should look out for and pinpointed how your business can make the most of Instagram this year.
With over 500 million users around the world, Duolingo is one of the most successful businesses in recent years. But what can businesses learn from their success and strategy?
Spotify are the leaders in music platform services, but how do they do it? The Zen Agency has looked at Spotify and how they masterfully retain customers.