Case Study
Waverton
Creating Video Content
Waverton Investment Management
The Client
Waverton Investment Management is an owner-managed investment management firm, with offices in London, Edinburgh and Glasgow. We design and manage award-winning investment solutions for private investors, charities, financial advisers and institutional investors. Our commitment to client service drives everything we do.
Waverton Investment Management
The Project
The primary objective of Waverton was to increase visibility and brand awareness at the Scottish Games Fair. They wanted to create video content that would showcase their expertise in the investment management industry and highlight their unique approach to helping clients achieve their investment goals.
The Zen Agency worked closely with Waverton to understand its goals, target audience, and key messages. The Zen Agency's team of experienced filmmakers and digital marketing experts then proposed a video production plan that aligned with Waverton's objectives.
Waverton Investment Management
The Results
The Zen Agency's team spent a day at the Scottish Games Fair to capture footage of Waverton's booth, audience interactions, and events. They also filmed an interview with Waverton's Head of Marketing Sasha Dabliz to showcase their knowledge and expertise in the investment management industry and their involvement within the Scottish Game Fair.
The Zen Agency's team then edited the footage to create an interview-style video that highlighted Waverton's values, services, and involvement at the Scottish Game Fair. They focused on creating videos that were informative, engaging, and aligned with their target audience.
The videos were then shared on Waverton's LinkedIn page.