TikTok Shop - A new way of E-commerce

The growth of Tiktok 

TikTok has become one of the fastest-growing platforms that allow users to get creative by publishing short videos that allow people to express themselves to other users.

The app launched in August 2018 after ByteDance, a Chinese technology company that owns TikTok merged it with Musical.ly into a single consolidated app.

Since then,TikTok has rapidly grown with over 1 billion active users, making TikTok the number one downloaded entertainment app.TikTok users average around a whopping 1.5 hours a day on the app, as many users become consumed with watching an array of videos. 

Who uses TikTok 

TikTok has a younger demographic when it comes to its users, however, TikTok still has a reasonable demographic of older adults using the platform. TikTok’s following demographics are on average;

• Ages 10-19 are 25% of users.
• Ages 20-29 are 22.4% of users.
• Ages 30-39 is 21.7% of users.
• Ages 40-49 is 20.3% of users.
• Ages 50+ are 11% of users.

Although, TikTok is much more popular amongst females who generate 57% of users on the platform whilst males only account for 43% of users. 

What is TikTok shop 

Having discussed the importance of what TikTok is and who makes up their general demographic, it’s vital TikTok’s latest feature is talked about, as it's catching the attention of many!

TikTok shop is a new way in which users can directly purchase products on the app through In Feed videos, Live streams and product showcase tab. This new innovative way of E-commerce allows creators to link their favourite products for users to buy and merchants to showcase the latest products.

This in-app experience makes it quick and effective for users to purchase products, but also allows for demonstrations of products to be shown by creators which influences users to purchase and also encourages TikTok users to give their feedback on the products displayed. 

Benefits to your business

Many brands have now taken advantage of this to promote their products. TikTok shop allow businesses to be discovered. Some ways TikTok shop can be beneficial are through;

• Increased sales - By tagging products in videos this allows for a greater reach in potential buyers, having quick access to these products makes a user's shopping experience better and could generate more sales.
• Increased brand awareness - Creating videos of the products available on TikTok shop provides brands with more exposure due to TikTok’s high engagement rate 
• Influencer Partnerships - TikTok shops allow influencers to team up with brands to share their products through advertised videos. Having an influencer with a large following can establish your business to possible new customers. 
• Taking advantage of user-generated content - Brands can duet videos of users who have used their products in their videos, taking advantage of low-cost advertising, which long term is advantageous to your business as customer reviews can be seen as trustworthy. 

If you're interested in boosting your brand awareness, here at Zen,as a full service digital marketing agency, we offer services like; content creation and social media marketing to help optimise your brands visibility and lead generation. Get in touch with us today to take your business to the next level.